If you’re a small business owner, or new to the corporate world, it’s important to know the weight that good branding holds. Here is a quick list of tips to help you avoid some common mistakes!
Rebranding/Redesigning your Logo too Often
Invest in a logo that is researched, deliberate and something you love that really reflects the core of your business. When you skip on the quality, you will often end up rebranding, which reduces the weight and power your logo holds.
Thinking Branding is Just a Logo
Sure, a logo is a big part of your brand, but branding goes far beyond that. It’s your tagline, your company’s message and voice, and the emotions you want to evoke in your potential consumers.
It’s for good reason that we tell you to keep your branding the same among all your social media profiles, to keep your brand consistent. Same logo, same tag line across the board, otherwise you could be mistaken for another company and your brand looks a bit sloppy and unprofessional. For this reason, you should have a company style guide.
Putting your Branding as a Low Priority
A brand is an investment that you should never cheap out on, otherwise you’ll end up paying for it tenfold. A brand that is done right will continue to increase in value.
Putting Your Brand on Anything
If you decide to put your brand out there on merchandise, make sure that it’s relevant to your message and it makes sense to pair it with your company. Choose your affiliates and products you choose to associate your brand with carefully.
A Vague Logo/Wordmark
It’s important that when a consumer encounters your brand, they immediately know what your company’s value proposition is. Clean, simple and timeless branding should not be mistaken as being vague. Clear language and imagery are key.